The key to success for many businesses is having strong and effective distribution, and this is what Telegram (200+Million), Twitter (300+Million), Facebook (2.3 Billion + 1.5 Billion using WhatsApp and 1 Billion using Instagram) have already done. So, all three firms, with their existing distribution could enable each one of them to launch their own Digital Currency and try and take a slice of the $5+Trillion foreign exchange market (as estimated by the Bank of International Settlement). On top of this, there are the internal cash, credit and debit card transactions every day within each country across the world, so the potential size of the market to go for is huge.
In the $508 Trillion global publicly quoted equity and bond market, there is also the potential for a successful Digital Currency provider to target these assets too, if the former NASDAQ CEO and chairman, Robert Greifeld is right. He believes that by 2022, all Wall Street financial instruments such as bonds, real estate, and equities will be tokenized. For tokenised, think of digital, and Silicon Valley organisations have many of the digital skill sets needed to become competitors to the traditional Wall Street incumbents.
One of the key factors holding back mass adoption of Digital Assets, is that dealing in Digital Assets is not very user-friendly, but I suspect Facebook, Telegram or Twitter will soon work out how to solve this challenge.
Facebook is looking to issue Facecoin, Telegram is rumoured to be going to launch GRAM and Jack Dorsey, the founder of Twitter, also the founder of Square - a financial services payments business are currently hiring engineers as it gears up its Crypto skills. Jack Dorsey is known to be supportive of Digital Assets, just look at his Twitter feed, so will Square’s Crypto skills be used within Twitter?
