Jonny Fry Posted

Cryptocurrencies being used to engage with fans and clients

Digital assets in the form of tokens or stable coins are being seen as a way to retain customer loyalty, with examples being that several football clubs and potentially a French supermarket are using them. In competitive environments, too, organisations are always looking for ways to retain customer loyalty and increase engagement as it is 6-7 times cheaper to sell to an existing customer compared to attracting a new one.

 

The success rate of selling to an existing client as opposed to a new customer

 

 
(see attached image)
 

Source: Marketing Metrics

 

Casino, the French supermarket, which...