Jonny Fry Posted

Global loyalty programs about to be turned in to a Digital Assets and monetised?

A 2 min video questions why JP Morgan one of the worlds biggest banks is turning its attention to loyalty programs and how to monetise them.

The importance of loyalty programs cannot be underestimated as a way to encourage customers to make repeat purchases as 80% of your company’s future revenue will come from just 20% of your existing customers. Gartner. It is estimated that the global value of loyalty programs is expected to grow to over $5.2 billion a 17% p.a. growth in the next four years.