Jonny Fry Posted
Blockchain tech being used in the advertising sector
In October 1994 the first on-line adverts are thought to have been placed. Now the value of this global advertising is expected to be in excess of $664 billion p.a.by 2026. However, it is estimated that, at the same time, the level of fraud in this sector is between $6.5 billion to $19 billion which, in turn, is a factor undermining those people who buy Digital adverts in the USA.
The Association of National Advertisers in America that only 58% of all the advertising spend goes to a publisher, the other 42% going to...
In October 1994 the first on-line adverts are thought to have been placed. Now the value of this global advertising is expected to be in excess of $664 billion p.a.by 2026. However, it is estimated that, at the same time, the level of fraud in this sector is between $6.5 billion to $19 billion which, in turn, is a factor undermining those people who buy Digital adverts in the USA.
The Association of National Advertisers in America that only 58% of all the advertising spend goes to a publisher, the other 42% going to...