Jonny Fry Posted
Lamborghini authentication using Blockchain technology
Lamborghini, the luxury car manufacturer, has turned to SalesForce and its CRM Blockchain platform to help prove the authenticity of its cars. SalesForce, an IT giant valued at over $140 billion, trades on a heady Price Earning (PE)ratio of 136 compared to the S&P 500 average PE of 22.9. SalesForce, which is no stranger to high performance, launched its Blockchain platform in May 2019. At the same time it announced that various diverse organisations, such as the University of Arizona, IQVIA and the S&P Global ratings firm, were all using the platform. Now Automobili Lamborghini uses...
Lamborghini, the luxury car manufacturer, has turned to SalesForce and its CRM Blockchain platform to help prove the authenticity of its cars. SalesForce, an IT giant valued at over $140 billion, trades on a heady Price Earning (PE)ratio of 136 compared to the S&P 500 average PE of 22.9. SalesForce, which is no stranger to high performance, launched its Blockchain platform in May 2019. At the same time it announced that various diverse organisations, such as the University of Arizona, IQVIA and the S&P Global ratings firm, were all using the platform. Now Automobili Lamborghini uses...