How Blockchain technology is being used to drive consumers back to High Streets and improve the environment!
 
Consumer brands and retailers are under continued pressure from many different sides concurrently. Consumer brands are experiencing increased competition from Asian manufacturers and, at the same time, they are often suffering because of an information asymmetry with ever larger distribution and retail partners. Large organisations, like Amazon and (on-line German fashion retailer)  Zalando, collect and control the data regarding customer behaviour, pricing and product preferences.
The high street is also battling the on-line retailers, which often have an advantage in terms of operating costs, range...