Jonny Fry Posted

Macdonald’s, Virgin Media and Nestle turn to Blockchain to improve trust and transparency in digital advertising

In the 11thMay 2019 Digital Bytes edition, we looked at how Blockchain technology was being used by Pepsi to help make money being spent on digital advertisingto be more efficient. Pepsi had found that it was paying for “click” advertising, where up to 48% of the “click-throughs” were wasteful. Earlier this year Lucidity, which been working with the International Advertising Board Tech Lab's Blockchain Pilot programto help improve the efficiency and cut down on the waste in digital advertising, claimed:

      Only two out of...