Is Nike going to beat Facebook to launch a mass market Crypto?
 
Nike the world’s’ largest shoe manufacturer and the most valuable apparel brand in the worldhas filed a trademark called “CryptoKicks” which could lead to them launching their own Crypto currency. This rather bold claim is on the back of Nike’s application which states “Financial services, namely, providing a digital currency or digital token for use by members of an online community via a global computer network; facilitation of financial transactions using unconventional currency systems and bartering, namely.”

Interestingly, earlier this year, Nike launched trainers that lace themselves, called HyperAdapt . Therefore,...