People question the scalability of Blockchains and different commercial uses cases.Well, the announcement that EOS, the fourth biggest Cryptocurrency, is going to be used by Taptalk (a social messaging and chat App similar to Reddit) prove Blockchain is being used at scale to drive new business services. Taptalk is going to use the EOS Blockchain to offer rewards “Gold Points” although at this stage they have said they are not going to list the GoldPoints on an exchange.
Winter Wong, the CEO of Tapatalk, said in a press statement “ they were looking to promote microeconomics on forum platforms, calling blockchain integration a “natural step.” He added: “We see many exciting ways this technology will deliver valuable monetization and reward opportunities for forum communities. We are proud to support forum owners in growing prosperous microeconomies in a trusted environment.”
The use of tokens to attract attention and or reward loyalty is likely to be a substantial and growing market but will raise some interesting regulatory issues, as would they be subject to security regulations even if the tokens can be exchanged for goods and services? Currently, your Air Miles when you fly or your American Express loyalty points are not regulated by financial services agencies, but would these loyalty points become regulated if they were listed exchanges to allow greater interoperability?
